WebFocus Marketing helps you tap into the beneficial power of the internet while avoiding the digital traps that hurt your business growth and presence.
The acronym SEO stands for Search Engine Optimization, so Local SEO is Local Search Engine Optimization, but what does that mean and how is local SEO marketing important?
There is a wide range of confusing meanings of SEO, but local SEO marketing relates to making it simple and feasible for prospective customers to discover data about your company on the web, either when they search specifically for your company or for any business that give specific products or services that they need and is near them.
Often individuals are searching for more information about your business. They may know the name, but need to find the telephone number or address. Other times, they may know a certain type of service, like a Yoga Studio for example, exists at a location, but need to discover the name. The users check operating hours, find driving directions, learn what brands are carried or discover what’s on the menu or where to park. When people search for this kind of information, local SEO marketing helps the search engines provide it to them via the Search Engine Results Pages (SERPs).
In some cases individuals are searching for the services you give or the products you offer, but they don’t really have a specific business in mind. Local SEO marketing enables the search engines to discover the organizations – including yours – that can best fulfill their requirements and show postings for them in the SERPs.
Envision somebody searching for a handyman who will go to their house at 4am to prevent a burst pipe from flooding the basement. They will probably search for emergency plumber, 24 hour plumber, or plumbing emergency. The search engine will try to find businesses it can identify not just as plumbers, but as plumbers who are clearly available for emergencies on a 24 hour-a-day basis, and that is near them. If your company meets those requirements, but doesn’t clearly convey that information to the search engines via proper SEO, it is not likely to appear in the results for that type of query.
It’s important to have your own website containing all the information that individuals may wish to know about who you are, where you are and what you do. It is also important to utilize SEO best practices on your website to make that data is totally clear to the search engines. Without SEO, your pages may not rank high enough to be seen and unless it positions on the primary page of the Search Engine Results Pages (SERPs), potential customers will not find your business’ website, hence will not find you either.
Additionally, the information somebody is searching for, can be effectively found on a page about your company on another website, for example, Yelp, Angie’s List, City Search or DexKnows. At the point when this happens, the search engines are probably going to show those pages in the results.
The search engines may likewise display business listings found on local search engines – Bing Maps, Yahoo! Local or Google+ Local. Subsequently, it is best to make and enhance business listings in the majority of the critical local spots for your industry over the web to enable potential customers to discover your business’ data on different websites, as well.
As should be obvious, local SEO marketing isn’t only one single thing. Truly, you unquestionably need to use SEO best practices on your website, but you likewise need to verify that your business is recorded somewhere else on the web, as well. Then, prospective customers have a vastly improved shot of finding your organization when they search either specifically for you or for the services and products you offer.